§SEO content
SEO content that ranks and sells.
A keyword map, articles, comparison pages and free tools for SaaS and e-commerce teams. As your SEO content writer and strategist, I plan what to publish, write it, and report what it brings in.
§Proof · Helply
More organic clicks a month for Helply, from 226 to 2,484 in eleven months.
I lead content and SEO at Helply: the keyword plan, the briefs, the writing and the weekly reporting.
The full case study has the monthly charts and every page that ranks.
See the Helply results§01 · What you get
From the keyword map to page one.
On its own, or as part of the monthly program with technical fixes, AI answers and weekly reporting.
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01
Keyword map
A map of your market, with every page matched to the searches it should win. It shows what to write, what to fix, and what to leave alone.
- Keyword research
- Page-to-search matching
- Content calendar
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02
In-depth articles
Each one answers a question your buyers already search for, written to a brief and edited until every line earns its place.
- Briefs your writers can use too
- Long-form guides and how-tos
- Social posts for every article
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03
“Alternatives” and “vs” pages
Pages that catch buyers comparing you to competitors, with honest trade-offs and current prices.
- Alternatives pages
- Head-to-head comparisons
- Listicles
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04
Free tools
Calculators and generators that people search for and share, built around the problem your product solves.
- Calculators
- Generators
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05
Refreshes and page 1 pushes
Older posts get updated facts, better structure and new internal links. Pages stuck on page 2 get reworked for page 1.
- Content audits
- Rewrites
- Page 2 to page 1
§02 · Samples
Pages that rank today.
Three Helply articles and where they sit on Google.3
How to Troubleshoot Technical Issues in 5 Steps
#1 on Google US for “technical issues”, 1,600 searches a month
Best Customer Satisfaction Survey Software & Tools
#2 on Google US for “customer satisfaction survey software”
How to Create an AI Agent With ChatGPT Agent Builder
#3 on Google US for “chatgpt agent builder”
Guides, comparisons, opinion pieces and explainers.
All writing§03 · Questions
Before you send the brief.
What buyers ask most about SEO content. Anything else, ask in the brief.
Which industries do you write for?
Mostly SaaS and e-commerce. I write B2B SaaS content for Helply and wrote for Groove before it. I also ran SEO for seven e-commerce brands at Imperia Caviar, and I write explainers for my own magazine.
Can you write in our brand voice?
Yes. I write in your voice, not mine. The brief records the voice rules so they hold across every piece.
Can you brief and edit our writers instead?
Yes. Briefs and edits are available without the writing.
How many articles a month?
It depends on length and research. We agree a number in the scope, before work starts.
How do you report results?
A monthly report covering rankings, organic clicks, and leads from search where your tracking allows. The Helply results show the kind of numbers I track.
Do you also cover AI search?
Yes. The same pages can be shaped to get cited in ChatGPT and Google’s AI Overviews. See AEO & GEO.
What do you need from me?
Access to Search Console and analytics, and someone who can answer product questions. I also need a clear picture of what you sell and who buys it.
§Contact
Send me the brief.
Tell me what you sell, who buys it, and what you need written. I take a few freelance projects at a time and work remotely.
The fine print
Every number on this page, and where it comes from.
- 1Monthly organic clicks to helply.com in Google Search Console: 226 in Aug 2025, 2,484 in Jul 2026.
- 2Posts on helply.com/blog with Bildad Oyugi as author, counted 1 Oct 2026: 141.
- 3Keywords where helply.com ranks in Google’s US top 10: 1 in Aug 2025, 524 in Sep 2026. Positions and monthly search volumes shown are Google US, Sep 2026.
- 4Helply GA4, 28 Sep 2025 – 27 Sep 2026: organic search brought 39 of 97 booked demos.