Bildad Oyugi.

§Résumé

Seven years, most recent first.

Copywriting, SEO and content across agencies, SaaS, e-commerce and a newsroom of my own. Each role added a skill the next one needed.

Download CV (PDF)

  1. 2025 – nowB2B SaaS

    Head of Content Helply

    • Leads content strategy, the calendar and every brief.
    • Owns SEO end to end, from keyword strategy to on-page fixes.
    • Runs GEO so the brand shows up in AI answers, from ChatGPT to Google’s AI Overviews.
    • Writes and manages the company LinkedIn page.
    • Builds the weekly reports on rankings, traffic and citations.

  2. NowMedia & publishing

    Founder & Editor Untitled Media

    • Built and launched the site from scratch, then grew it into a youth magazine.
    • Writes and edits the explainers on policy, money and work.
    • Runs the site’s SEO, from keyword research to the publishing schedule.
    • Manages the inbox and comments so readers hear back.

  3. 2025 – 26E-commerce

    Administrative Growth Assistant Imperia Caviar

    • Ran communication between the company and its agencies.
    • Managed SEO for seven brands.
    • Reported weekly on Shopify sales and ads across Google, Meta and Microsoft.
    • Built SMS campaigns in Postscript and reviewed emails before send.

  4. 2024 – 25B2B SaaS

    Content Marketer Groove

    • Ran keyword research and competitor analysis for the content pipeline.
    • Built content outlines and wrote to brief.
    • Edited drafts against the brief before publishing.
    • Reported performance weekly to the C-suite.

  5. 2022 – 23SEO agency

    Copywriter & Copy Editor Top SEO Writers

    • Wrote copy for websites, ad campaigns, product descriptions and promotions.
    • Copyedited and proofread client work until it shipped clean.
    • Matched copy to each client’s brand voice.
    • Applied SEO best practice to lift organic visibility.

  6. 2022Marketing

    Social Media Manager Belrose Marketing

    • Set up social accounts for the company’s storage facilities.
    • Built Facebook ad campaigns for the facilities.
    • Designed print collateral, business cards included.

  7. 2019 – 22Writing agency

    Copywriter KE Writers

    • Wrote copy for websites, blogs, social campaigns and newsletters.
    • Researched audiences, brand voice and trends to sharpen the message.
    • Worked with designers and marketing managers to hit deadlines.
    • Revised and proofread against brand guidelines.

§Contact

Send me the brief.

Tell me what you sell, who buys it, and what you need written. I take a few freelance projects at a time and work remotely.

Send the brief LinkedIn
Bildad Oyugi smiling