§Results
Results, with receipts.
The main case study is Helply, where I lead content and SEO. Every number below links to its source in the fine print.
§01 · Traffic · Helply
More organic clicks a month for Helply, from 226 to 2,484 in eleven months.
Helply is an AI customer support platform that launched on a new domain in 2025. I lead its content and SEO: strategy, briefs, writing, GEO and weekly reporting to leadership.
§02 · Rankings & AI answers
From 1 keyword on page one to 524.
Keywords where helply.com ranks in Google’s US top 10, by month. The count went from 59 in June 2026 to 524 by September.
Keywords in Google’s US top 10
helply.com, Aug 2025 – Sep 20265
View as table
| Month | Top-10 keywords |
|---|
AI OverviewsSep 2026
472
Google AI Overview answers cite helply.com. The ticketing-systems guide alone is cited in 102.2
Where the pages rankGoogle US, Sep 20265
- #1technical issuesHow to Troubleshoot Technical Issues (5 Steps)1,600searches/mo
- #2customer satisfaction survey softwareBest Customer Satisfaction Survey Software & Tools1,900searches/mo
- #3chatgpt agent builderHow to Create an AI Agent With ChatGPT Agent Builder1,300searches/mo
- #2hypercare meansWhat Is Hypercare? A B2B SaaS Post-Launch Guide720searches/mo
- #3ticketing system for small businessBest Helpdesk Ticketing Systems for Small Business170searches/mo
- #3best ai agents for small businessBest AI Agents for Small B2B SaaS Support Teams110searches/mo
- #1customer communication toolsBest Customer Communication Tools for B2B Teams90searches/mo
Want the same for your site? Read the articles behind these rankings, or see what each service includes.
§03 · Pipeline
Search traffic that books demos.
Over 12 months, organic search brought 39 of Helply’s 97 booked demos. Visitors from search booked at four times the rate of direct visitors.
Booked demos per 100 visits12 months
Organic search 0.34
Direct 0.085
Demo requests per 100 visits12 months
Organic search 0.70
Direct 0.23
Booked demosFrom search
39 of 97
booked demos came from organic search, the largest share of any channel after direct.3
§04 · Beyond Helply
E-commerce, and a newsroom.
Before and alongside Helply, the same work for online stores and for my own magazine.
Imperia CaviarE-commerce · 2025 – 26
SEO across seven brands.
Ran SEO for seven e-commerce brands. Sent weekly Shopify sales and ad reports across Google, Meta and Microsoft. Built SMS campaigns in Postscript and reviewed every email before send.
Untitled MediaPublishing · Now
A magazine built from zero.
Built and launched the site, then grew it into a youth magazine. I write the explainers on policy, money and work, and run the SEO and publishing schedule.
§Contact
Send me the brief.
Tell me what you sell, who buys it, and what you need written. I take a few freelance projects at a time and work remotely.
The fine print
Every number on this page, and where it comes from.
- 1Monthly organic clicks to helply.com in Google Search Console: 226 in Aug 2025, 2,484 in Jul 2026, 2,049 in Aug 2026.
- 2Google AI Overview answers that cite a helply.com page, counted Sep 2026: 472. The ticketing-systems guide alone is cited in 102.
- 3Helply GA4, 28 Sep 2025 – 27 Sep 2026: organic search brought 39 of 97 booked demos (direct brought 40). Rates are per session: organic 39 of 11,316, direct 40 of 47,093. Untagged visits count as direct, so the organic share is a floor.
- 4Google Search Console, helply.com, 1 Aug 2025 – 25 Sep 2026: 15,719 clicks and 5,051,534 impressions.
- 5Keywords where helply.com ranks in Google’s US top 10: 1 in Aug 2025, 524 in Sep 2026 (to 28 Sep). 89 rank in the top three. Positions and monthly search volumes shown are Google US, Sep 2026.
- 6Posts on helply.com/blog with Bildad Oyugi as author, counted 1 Oct 2026: 141.